B2B Marketing - Mark Donnigan Interview Startup CMO

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Here’s What Works Today

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other facts concerning modern-day B2B advertising and marketing. We go over how the buying trip is currently totally fragmented and also the way that community structure can aid online marketers take back control of the

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